Milwaukee County Transit System (MCTS) is an integral component to a vibrant and healthy community and we are proud to tell our story. Our reliability, safety and employee excellence is something we are proud to share with everyone. To boost ridership and let the community know more about us, we are launching new advertisements which emphasize the high standards we adhere to.
These new commercials were produced with the assistance of our employees, dedicated riders, County Executive Abele, Police Chief Flynn and UWM Chancellor Lovell. This is a great time to showcase our efforts and encourage even more people to try transit. MCTS ridership increased 1.5% last year and new limited-stop bus service started in January. At the same time, many community leaders and the public are focusing on the value of transit during this pivotal period.
As you know, many depend on MCTS employees to get them to work each day so they can provide for their families. And, as individuals and companies experience the difficulties with gas prices climbing to new levels, they are looking at transit and realizing more than ever the value of their local transit system.
Our story and the vital resource we provide to Milwaukee County is very significant and we are excited to tell it.
To view the new television campaign, including "It's MCTS", "A Sense of Pride", "We Get it Right" and "Safe and Reliable", click here.