Milwaukee, WI – For the 31st consecutive year, the Original Light Beer is partnering with the Milwaukee County Transit System (MCTS) and Beer Capitol Distributing to help residents and visitors celebrate New Year’s Eve safely.
Miller Lite Free Rides will provide safe and free rides on all MCTS routes starting at 8 p.m. on Monday, December 31st until end of regular service.
Several popular bus routes – GreenLine, BlueLine, Routes 14, 15, 19, 27, 30 – will have extended service until 4 a.m. The GoldLine will extend service to Brookfield Square Mall until 3 a.m. Two routes, Routes 14 and 19, will have limited extended service. Route 14 will extend service all the way to 74th and Holmes, and Route 19 will extend service only on S. 13th Street.
Note: After 1 a.m., real-time tracking of buses may not be available, but know that buses will come approximately every 30 minutes.
Last year marked the 30th anniversary of the Free Rides program which has provided more than 6.4 million people in 27 communities with safe rides as part of an ongoing commitment to helping consumers Celebrate Responsibly®.
“Miller Lite believes in making an impact on the Milwaukee community by helping it Celebrate Responsibly,” said Jim Kanter, Wisconsin General Manager for MillerCoors. “Through our partnerships with MCTS and Beer Capital Distributing, we are providing Milwaukee partygoers a range of options to get home safely and prevent drunk driving.”
Miller Lite Free Rides has provided more than 544,000 safe rides to residents and visitors of Milwaukee since the program began locally in 1988.
“Miller Lite Free Rides is an important holiday tradition in southeast Wisconsin,” said Milwaukee County Executive Chris Abele. “Anyone heading out to ring in the New Year can count on MCTS to be their designated driver.”
“Teaming up with Miller Lite and MCTS to help beer drinkers celebrate responsibly with free, safe and convenient transportation on New Year’s Eve continues to be a great way to kick off the new year,” said David Neville, President at Beer Capitol Distributing.
As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.
Free Rides will also be offered on New Year’s Eve in Chicago, Dallas, Denver, Minneapolis and St. Paul, MN, and Phoenix. For more information, visit RideMCTS.com and MillerLiteFreeRides.com.