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Choose MCTS and Miller Lite Free Rides on New Year’s Eve

MILWAUKEE – For the 32nd consecutive year, Miller Lite is partnering with the Milwaukee County Transit System (MCTS) and Beer Capitol Distributing to encourage members of the community to celebrate responsibly and let MCTS be their designated driver on New Year’s Eve.

  • Miller Lite Free Rides will provide safe and free rides on all MCTS routes starting at 8:00 p.m. on Tuesday, December 31 until end of regular service.
  • Several popular bus routes – GreenLine, BlueLine, PurpleLine and Routes 14, 15, 19, 30 – will have extended service until 4:00 a.m.
  • The GoldLine will extend service to Brookfield Square Mall until 3:00 a.m. 
  • Two routes, Routes 14 and 19, will have limited extended service. Route 14 will extend service all the way to 74th and Holmes, and Route 19 will extend service only on S. 13th Street.

“Miller Lite believes in making a difference in its hometown market of Milwaukee by helping people Celebrate Responsibly,” said Diane Wagner, alcohol responsibility manager for MillerCoors. “Partnering with MCTS and Beer Capital Distributing allows us to provide Milwaukeeans options to get home safely and reduce drunk driving.”

Miller Lite Free Rides has provided more than 553,000 safe rides to residents and visitors of Milwaukee since the program began locally in 1988. The Free Rides program has provided more than 6.7 million people in 28 communities safe rides as part of an ongoing commitment to helping consumers celebrate responsibly. The program encourages partygoers to have good taste and not drink and drive.

“The longstanding Miller Lite Free Rides have become an integral part of Milwaukee’s ability to celebrate the New Year responsibly,” said Milwaukee County Executive Chris Abele. “Any and all folks heading out to ring in the new year can count on MCTS to be their designated driver.”

“Providing beer drinkers free, safe and convenient transportation on New Year’s Eve in partnership with Miller Lite and MCTS continues to be an impactful way to kick off the New Year by helping the community celebrate responsibly,” said David Neville, President at Beer Capitol Distributing.

This national program supports Molson Coors Beverage Company’s 2025 goal to implement impactful programs to prevent drunk driving in every market where the company sells beer.

Heading out to ring in the New Year a little earlier? A regular ride on MCTS costs just $2.25 cash or $2 using the Ride MCTS app or M•CARD. That's a lot less than the price you'd pay for driving intoxicated.